René Koster (MSc), Business Development Manager of BOX, studied economics at the University of Amsterdam. His professional career started at the Economic Institute LEI, as senior researcher of chain economics. In 1998, he switched to ATO-DLO and became head of sensory and consumer research at this research institute. In 2005, René started ‘Restaurant van de toekomst’, as a new initiative for observational consumer research. In 2010, he joined TDI and he has managed to bring structure in the myriad of companies founded by the group.